INTRO Gallery

presents

Kaloyan Iliev – Kokimoto

KOKIMOTO SURPRISE

Solo exhibition

3 – 28 April 2018

Opening: 3 April 19-22h – 28, Tsar Samuil Str. Sofia

 

I quite consciously and more and more often and palpably draw inspiration from global consumer culture. Some aspects of life such as design, advertising, comics and television are intensely and categorically reflected both in my works and in the works of generations of artists.

We are living, working and developing in a consumer society, and we are consuming whatever comes handy. And the faster we get accustomed to that thought, the more clearly we will realize that consumer is the most important unit of this society. I realize the threatening levels of consumption we have reached at but I reassure myself by the right and power to change demand and supply, respectively. By choosing the things I consume I can change both their quantity and their quality. As a conscious and reasonable consumer I am aware of that responsibility of mine and I avail myself of the facts of the system. All of that is illustrated in one of my long-term projects called “Kokimoto Surprise.”

A central object of this transformation is the chocolate egg I have been regularly consuming ever since I was a little kid. Balancing between the two worlds, material and spiritual, I am trying to immortalize that favorite image by systematically developing it into a series of works. The product’s individual taste and visual qualities,lined with desire and expectation of the surprise element are just some of my reasons for creating these works. The others are the high levels of effect produced by the chocolate egg as an idea and realization, coupled with our childhood memories and nostalgia for a past when the egg in question was accessible for some and a luxury for others. Proceeding from that past I have developed the product in the image of myself into the present, with an increasingly clear vision of it in the future in order to present it as a symbol of an entire generation.

The same image, now well-established on the market and in our minds, made by using different techniques, has acquired some dynamic forces to carry away a little piece of the “culture of transience” into the eternity.

Kaloyan Iliev – Kokimoto

 

Kaloyan Iliev - Kokimoto v galeria INTRO

Location: INTRO Gallery - 28, Tsar Samuil Str. Sofia